I was handed a first draft for our new brochure today. It literally
had none of the design elements that I had gone over with the marketing team a
week earlier. When I asked them to fill out the checklist to see if it meet
what we went over, the immediate answer was “well not all but most I used what
you had said and found some other articles.” So unless the other article said to
have only your company name and logo on the cover your lying. Here is how I graded the checklist.
Brochure Design Checklist
1.
Does your brochure Sell? No
2.
Does the front cover get readers attention with
an emotional appeal, a provocative question, or a benefit statement? No
3.
Are Key benefits listed up front? are they
feature in headlines, subheads, and captions? No
4.
Does it tell the reader what action to take? No
5.
Names address, hours of operation, phone number,
fax number, email address, web address, logo? Yes
6.
Does the headline entice the reader? Does it
state a major benefit, ask a provocative question, or create curiosity? No
7.
Do your subheading and captions give the
critical information and create motivation? No
8.
Is the text in easy-to read, short paragraphs or
bulleted format? Yes
9.
Is it interesting to look at? No
10.
Do you use the inside spread for visual impact?
Yes
11.
Do you leave enough white space? No
12.
Do you have testimonials? FAQ’s? before and after photo’s No
13.
Do you have a box to add impact on a page? No
14.
Do you ask for their business? No
Wow a solid 3 for 14, clearly they used the material I gave
them or they would have forgot to add our address and phone number. Now I can’t
wait to see how they answer the 14 questions….stay tuned for an update
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